Hello, I'm Vinayak
A passionate Product / UX designer with over 14 years of experience, specializing in Government Digital Services and Enterprise UX.
I'm a T-shaped contributor in multi-disciplinary agile teams with my core skill being design, and occasionally User Research and front-end development. I'm experienced in designing for Government Digital Services (GDS) projects and follow lean principles to design products and services that cater to user needs.
I'm enthusiastic about programming and can prototype in code using the Government Digital Services (GDS) prototyping toolkit, HTML, CSS, JS and NodeJS. This technical background allows me to bridge the gap between design and development, creating more feasible and implementable solutions.
Skills & Expertise
Design Techniques
- Lean UX Principles & Design Thinking
- User Journey Mapping & Service Design
- Design Sprints & Rapid Prototyping
- UX Storyboarding & Product Vision Boards
- User Needs Development & Personas
- Information Architecture & Site Maps
- User Flow Diagrams & Task Analysis
- Paper, Lo-Fi & Hi-Fi Prototypes
- Visual Design & Design Systems
- Accessibility Design (WCAG 2.1)
- Mobile-First & Responsive Design
Tools & Technologies
- Design: Figma, Sketch, Adobe XD, InVision
- Collaboration: Miro, Mural, FigJam
- Project Management: Jira, Confluence, Notion
- Analytics: Hotjar, Google Analytics
- Development: HTML, CSS, JavaScript
- Backend: NodeJS, Express, Nunjucks, PHP
- Database: MySQL, MongoDB
- Version Control: Git, GitHub
- AI: UxPilot, ChatGPT, Claude
Research Methods
- Stakeholder & User Interviews
- User Shadowing & Contextual Enquiries
- Competitor Analysis
- Usability Testing
- Workshop Facilitation
Professional Experience
Interaction Designer
March 2025 - June 2025NHS England (Contract via GoodMachine)
Mission: Increase vaccination uptake for children while improving efficiency of Child Health Information Services (CHIS) teams.
Led discovery phase exploring CHIS operations, shadowed users to identify pain points, and designed a survey results app to help stakeholders understand user challenges. Created user journey mapping for vaccination challenges.
Founder / Principal Designer
December 2023 - March 2025Joyolution.com
Mission: Revolutionize t-shirt buying through an AI-powered design platform.
Envisioned product strategy, executed design and development, conducted user research on t-shirt buying decisions, designed prototypes, and developed supplier relationships with automated supply chain workflows.
Interaction Designer
June 2022 - December 2023DWP, UK (Contract via Paystream)
Mission: Reduce time and effort in appeals process for denied claims while standardizing responses.
Led design exploration and build phase, created novel interaction patterns based on GDS principles, and contributed to front-end development. Outcome: Saved 30 minutes per appeal through structured, standardized document creation.
Senior UX Designer
November 2021 - June 2022JPMorgan Chase & Co
Mission: Help engineering teams measure cloud migration progress and determine optimal next steps.
Introduced Design Sprints and standardized UX practices, conducted workshops, and designed modern applications for engineering teams. Outcome: App became standard for measuring app health and cloud migration success.
Senior Experience Designer
November 2019 - November 2021Sage
Mission: Design unified payment system and document import service for Sage products.
Designed unified payment service supporting multiple payment methods, created reusable file import service, and developed extended design system for reporting modules. Outcome: Enabled faster product development with standardized experiences across Sage products.
UX Designer
November 2018 - November 2019OrangeBus
Advised clients on end-to-end UX solutions from discovery to delivery across various projects and industries.
UX Consultant
March 2017 - September 2018iNET Software Solutions
Mission: Establish authority in Government Digital Services design.
Designed teacher training course finder and healthcare claims processing system. Outcome: Reduced claim processing time from 15 minutes to under 3 minutes, created unified platform for teacher training courses.
And many more
2006 - 2017Education
Bachelor of Engineering
Computer Science
Visvesvaraya Technological University, India 2006
Let's Work Together
I'm passionate about creating user-centered digital experiences that make a real impact. Whether it's government services or enterprise applications, I'd love to discuss how we can collaborate.